June 7, 2006
PR – Who dares call it the darkside?
People who call working in public relations or government media “going over to the Dark Side” are invariably the same people who lack knowledge of it.
In a bid to redress this, WIM presents an evening of lively debate and panel discussion driven by PR experts and press secretaries working in our wider industry. What have they learned about dealing with the sometimes Dark Side, and what can they teach journalists about getting the message across?
The gurus sharing their experiences on the panel will be (we know how competitive PR is so they appear in alphabetical order):